Producer | Amazon Device Brand StudioProduction Company: LVLY
Production SummaryFor CES 2026, we delivered a large-scale OOH campaign for Amazon Alexa+ and Fire TV across 21 properties, 106 digital screens, 200 wrapped taxis, and a monorail station takeover. We developed horizontal and vertical master animations, adapting the creative across dozens of unique formats where no two placements were the same. The campaign also extended into Times Square, with Alexa+ creative adapted across six major placements and updated for New Year’s Eve–specific executions.